Privacy And Security 2017


The Mayflower Hotel, Washington, D.C.
September 14–15

Driving Customer Loyalty and Business Growth With Trust

Privacy & Security 2017 will explore the rapid escalation of security, privacy, and risk from the operational back office to a strategic, enterprise-level imperative — and key driver of digital business and customer trust.


    A New Event For A New Security Landscape

    Your consumers’ expectations of privacy and trust now go far beyond such basic questions as “Will you protect my personal information?” They demand a seamless, consistent experience of safety, security, and data privacy. They require trust — and the smartest enterprises are increasingly committed to trust as a core component of their value proposition and brand.

    Yet, this commitment to trust is happening at the same time that threats to data security are rapidly proliferating — in number, variety, scale and sophistication. Established security techniques and technologies are buckling under the assault.

    In fact, Forrester predicts that a Fortune 1000 company will disappear in 2017 — through bankruptcy, acquisition, or regulatory enforcement — because of a cyberattack.

    To WIN in this new era requires new approaches:

    First, security and risk must move from the back office to the forefront of corporate strategy. Security, privacy, and risk are no longer about managing exposure to the downside, but are now critical drivers of business success, customer loyalty, and revenue growth.

    Second, new technologies, teams, and techniques are required to defeat the growing threats to enterprise data and security, while simultaneously delivering frictionless customer experiences that inspire trust.

    Forrester’s Privacy And Security 2017 is designed to bring security and IT professionals together with business and strategy leaders to collaboratively leverage security and trust for future growth in this challenging and volatile environment.

    The Technology Of Trust

    What are the emerging technologies that can power the delivery of trust-based customer experiences and relationships? What risk and security technologies can simultaneously protect and deploy customer data while building trust and business value?

    Privacy And Business Growth

    Security and privacy are no longer defensive measures, designed to protect and reassure the customers you already have. A passionate commitment to privacy and trust is now a critical competitive advantage, and can be the source of new business opportunities and revenue. How can you deliver on customers’ expectations for privacy and trust to grow your business?

    Trust And Teamwork

    IT leaders and security professionals must now partner with marketing, digital business/eCommerce, and customer experience professionals on a shared mission: How do we work together to define, design, and deploy patterns of technology, culture, and process that deliver on the power of privacy and trust?

    The Privacy And Trust Ecosystem

    Trust requires unprecedented collaboration between technology and business teams in the design and delivery of experiences that inspire trust. But in today’s complex ecosystems of partners, vendors and platforms, trust also requires deep collaboration with partners outside the enterprise. How can you align your partners’ strategies with your own?

    Join us


    Clients: $2,350
    Non-clients: $2,550
    Government, education, and nonprofit: $2,250

    The Mayflower Hotel
    1127 Connecticut Ave. NW
    Washington, D.C. 20036
    +1 202.347.3000
    Hotel website | Forrester rate

    Forrester has negotiated a room rate of $299 for Forum attendees and sponsors. Book here by Monday, August 21 to secure this discount.