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CXSF 2017

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San Francisco Marriott Marquis
October 19–20

The Digital CX Revolution

Welcome to the leading edge of CX strategies and technologies -- in particular, the design and delivery of innovative customer experiences on digital platforms and channels. At CXSF 2017, we’ll explore the impact of an array of emerging technologies that are revolutionizing the practice of digital CX as we know it – including AI and machine learning, conversational interfaces, the long-promised blurring of the physical and the digital through augmented reality, and more. And we’ll highlight innovative companies that represent the future of digital CX, and explore how brands can create customer experiences that anticipate and leverage the next wave of digital CX.

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    A Revolution Is Underway

    And it’s driven by a new wave of digital technologies that are rewriting the basic assumptions of CX. At the vanguard of the revolution are tools powered by AI and machine and learning. But the revolution will run deeper and broader than that -- pushing digital CX past its traditional focus on the web and mobile towards a complex web of platforms and channels that will require careful deployment and orchestration..

    Speed Is The Key...

    Already the growth of bots has surpassed the pace set by the early days of the mobile app revolution. And the pace of change shows no sign of slowing down, as the power and applicability of the new technologies expand and accelerate. Wait-and-see is not a viable strategy. CX leaders and professionals must leap into the fray. Your customers expect nothing less.

    … But Danger Lurks

    Beware: Like all new tools, the emerging CX platforms can surprise their creators and their users -- in unexpected outcomes, unintended consequences, and new emergent behaviors. We’ll advise on best practices to control your risk, anticipate use cases, and respond rapidly.

    And The Competition Will Be Fierce

    New digital CX technologies will be the kindling that fuels a new wave of disruptive players and practices. The revolution will overturn everything, from the core business assumptions of your business and industry, the composition of your competitive set, right down to your customer expectations and loyalty, and your own day-to-day processes. The best defense will be a strong offense.

    30+ sessions featuring industry experts and Forrester analysts.

    >65% of attendees are director level and above.

    900+ CX leaders, innovators, and practitioners.

    >70% of attending companies achieve $1B+ in annual revenue.

    Join us

    Register

    Pricing with Super Early Bird Discount ($500):

    Clients: $1,850
    Non-clients: $2,050
    Government, education, and nonprofit: $1,750

    Discount expires July 29. All prices in USD.

    San Francisco Marriott Marquis
    780 Mission St.
    San Francisco, CA 94103
    +1 415.896.1600
    Hotel website | Forrester rate

    Forrester has negotiated a room rate of $309 for Forum attendees and sponsors. Book here by Tuesday, September 28 to secure this discount.

    Learn about our other Customer Experience Events.