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MARKETING 2016

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April 26–27, 2016
New York Hilton Midtown
#FORRMktg

The Event For Marketing Leaders, Innovators, And Practitioners

Join us to learn how to master today's complex marketing ecosystems, and deliver your brand promise in every customer touchpoint.

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Thriving In The Post-Digital Age

You've known for a while that your customers have increasing power over your competitive strategy. But remember that now empowered customers also believe they deserve something. And the boundary between physical and digital is irrelevant to your customers and even to the internal systems you use for planning and management. This means that even the most mature attempts at data-driven digital marketing are too siloed to meet customer needs and differentiate your brand. This session will equip you for your next marketing transformation.

Customer Understanding

With the explosion of marketing and customer data, marketing professionals are tasked with turning data into useful insights that propel their businesses forward. Learn how to yield actionable insights from your company data.

Contextual Engagement

Your success as a marketer is based on your ability to create experiences that engage customers and deliver their desired value. Marketing leaders will succeed by focusing on experiences that score high on the three dimensions of direct customer relationships that matter most: frequency of interaction, depth of emotional engagement, and convenience delivered. Discover how you can leverage these three dimensions to make your marketing message more powerful.

The Leadership Question

Customer-obsessed marketers aspire to deliver their brand promise in every touchpoint — digital or analog — along each customer's journey. Why is that aspiration so rarely realized? In two different panel conversations, six marketing leaders will discuss how they approach the challenge and the difficult tradeoffs they need to consider as they lead their teams towards customer obsession.

The Power Of Trust

Trust is the most critical component to develop and maintain your brand. Brands have to be trusted, remarkable, unmistakable, and essential (TRUE) to deliver brand equity. Out of the four dimensions of its TRUE brand compass, Forrester has determined that trust is the most critical component to create brand preference.

40+ sessions featuring industry experts and Forrester analysts.

>80% of attendees are director level and above.

600+ marketing leaders, innovators, and practitioners.

>60% of attending companies achieve $1B+ in annual revenue.

Save The Date

Join us next year, April 5–7, for MARKETING 2017.

Stay tuned for program updates and registration details.

New York Marriott Marquis
1535 Broadway
New York, NY 10036
+1 212.398.1900
Hotel website

Learn about our other Marketing Leadership Events.