Loading...
 

Digital Transformation 2017


Optional Pre-Forum Workshops

Exclusive workshops at Forrester's Digital Transformation 2017 Forum

Date: Monday, May 8, 2017
Time: 1:00-5:00 p.m. ET
Location: Sheraton Grand Chicago


Upgrade Your Personalization Strategy And Technology

Personalization covers a broad array of actions and activities, from email targeting, loyalty, and web experiences to engaging and supporting existing customers. But to move beyond simple, single touchpoint initiatives, companies need to build a deep and broad personalization architecture with customers at the center. Join Forrester Vice President and Principal Analyst Ted Schadler to learn best practices for deploying advanced personalization technologies and how to apply Forrester's POST methodology – people, objectives, strategy, and technology – to help you find quick wins while building out platforms for long-term customer engagement.

Hosted by:

Ted Schadler, Vice President, Principal Analyst, Forrester

This workshop can be purchased separately through the link or as an add-on to your forum ticket. Pricing: $799 ($699 Clients). 


Enterprise Collaboration: The Connective Tissue Of Your Customer Experience Ecosystem

Enterprise collaboration technologies provide the “connective tissue” for customer-obsessed organizations, knitting together the customer experience ecosystem. When properly deployed, enterprise collaboration technologies drive customer insights deeper into the organization and help distributed teams develop differentiated, innovative, and competitive products and services. Attend this workshop to hear about the latest trends in enterprise collaboration and learn from you peers about key issues such as technology selection and driving adoption.

Hosted By:

Art Schoeller, Vice President, Principal Analyst, Forrester

This workshop can be purchased separately through the link or as an add-on to your forum ticket. Pricing: $799 ($699 Clients). 


Design Thinking

Design thinking is no longer unique to small firms or startups. There’s good reason for large tech companies to embrace the shift — it’s fundamental for digital success. Attend this interactive workshop to learn how design thinking goes beyond experiences to become a crucial part of programming, development, and the product cycle.

Hosted By:

Allegra Burnette, Principal Analyst, Forrester

This workshop can be purchased separately through the link or as an add-on to your forum ticket. Pricing: $799 ($699 Clients).