Optional Pre-Forum Workshop

Date: Monday, November 13, 2017
Time: 2:00-5:00 p.m. 
Location: Lancaster London


Advanced Customer Journey Mapping

Customer journey mapping has become an increasingly critical tool in the pursuit of exceptional and innovative customer experiences. Hands-on exercises will highlight common mistakes and misperceptions, as well as core concepts, including the seven steps of highly effective journey mapping, and five essential checklist items to get started quickly and ensure the effectiveness of your journey maps. Participants will emerge equipped with the tool sets and techniques necessary to create effective and insightful customer journey maps with their own teams and organizations.

Hosted By:
Joana van den Brink-Quintanilha, Senior Analyst, Forrester

This workshop can be purchased separately through the link above, or as an add-on to your forum ticket. 
Pricing: £500 (Non-clients), £400 (Clients), and £300 (Government, education, and nonprofit)