Consumer Marketing 2019

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New York Marriott Marquis, April 2–3

Beyond The Direct-to-Consumer Revolution

    Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model.

    Traditional brands are optimized to deliver financial outcomes … but get a resounding shrug and dwindling spend from today’s empowered and demanding consumers.


    This isn’t a tortoise-and-the-hare story. Nor is it a disruption story. It’s the story of two paths that aren’t leading to success.

    At Consumer Marketing, we’ll look beyond the buzz and examine real, applicable lessons for your business. Because there is a third (but difficult) path: uniting an emotionally-resonant brand purpose with sound financials.

    Consumer Marketing attendees will learn how to understand, harness, and grow brand energy in a dynamic and challenging market. Plus, how to manage the complex, pitfall-ridden intersection of consumer preferences, personalization, and privacy. 

    40+ sessions featuring industry experts and Forrester analysts.

    70% of attendees are director-level and above.

    600+ marketing leaders, innovators, and practitioners.

    50% of attending companies achieve $1 billion+ in annual revenue.

    Join Us

    Pricing:

    Clients: $2,350 
    Non-clients: $2,550
    Government, education, and nonprofit: $2,250
    Direct-to-Consumer Brands: $795

    All prices in USD. Register by January 31, 2018 to save $500 on standard rates!

    New York Marriott Marquis
    1535 Broadway
    New York, NY 10036
    +1 (212) 398-1900
    Hotel website | Group Rate

    Global Corporate Partners

                 

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