B2B Marketing 2019


Fairmont Austin • November 5-6, 2019

B2B Redefined

How to Engage and Close Today's B2B Buyers

    It's a new world.

    Digital technologies and marketplaces have empowered B2B customers to move more freely than ever among suppliers and vendors. New channels and platforms have redrawn traditional routes to market, allowing customers to bypass existing distribution, wholesale, and sales networks completely. And lower barriers to entry have encouraged new, nimble competitors. 

    Meet the new B2B buyer.

    The ranks of your B2B customers are also changing, as buying power is distributed widely throughout organizations. And your new prospects demand new marketing tactics to engage and acquire them, in turn redefining the skills and organizational demands on modern B2B marketing and sales teams.

    Your own sales forces and channel partners are reorganizing and redeploying, shifting from product-centric practices to tighter customer alignment, while leveraging practices borrowed from B2C marketers, such as personas and storytelling.

    B2B Marketing 2019 will leverage Forrester’s deep research and front-line knowledge to help B2B marketers and sales professionals solve each of these distinct challenges, while a select faculty of real-world leaders and practitioners will share their own insights and best practices.

    Agenda at a Glance

    Preliminary agenda; subject to change. Detailed program will be released in May 2018.


    Monday, November 4, 2019

    1:00 PM – 5:00 PM
    Optional Pre-Forum Programs: Summits and Workshops

    Tuesday, November 5, 2019

    8:30 AM – 9:30 AM
    Welcome & Opening Keynotes

    9:30 AM – 10:15 AM
    Morning Networking Break

    10:15 AM – 12:00 PM
    Deep Dives and Sponsor Presentations

    12:00 PM – 1:00 PM

    1:00 PM – 2:00 PM
    Main Stage Keynotes

    2:00 PM – 3:30 PM
    Deep Dives and Sponsor Presentations

    3:30 PM – 4:15 PM
    Afternoon Networking Break

    4:15 PM – 5:30 PM
    Main Stage Keynotes

    Wednesday, November 6, 2019

    8:30 AM – 10:00 AM
    Deep Dives and Sponsor Presentations

    10:00 AM – 11:00 AM
    Morning Networking Break

    11:00 AM – 12:15 PM
    Main Stage Keynotes

    12:15 PM – 1:15 PM
    Lunch and Networking

    1:15 PM – 2:15 PM
    Main Stage Keynotes

    2:15 PM – 2:45 PM
    Coffee Break

    2:45 PM – 3:30 PM
    Main Stage Keynotes

    3:45 PM – 4:30 PM
    Final Thoughts: Deep Dives

    To nominate a speaker for this Forum, please fill out the Speaker Submission Form

    30+ sessions featuring industry experts and Forrester analysts.

    64% of attendees are director-level and above.

    500+ B2B marketing and sales leaders, innovators, and practitioners. 

    45% of attending companies achieve $1 billion+ in annual revenue.

    Join Us


    Clients: $2,350 
    Non-clients: $2,550
    Government, education, and nonprofit: $2,250

    Fairmont Austin
    101 Red River Street
    Austin, TX 78701
    +1 (512) 600-2000
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